Digital- Part 2

The New New
We need to think of the space as an ecology, a Rhizome (roots of a plant). When there were only 3 TV channels, everyone talked about television  but twitter wants us to use them to talk about TV because they own a TV station.


If social media is free, someone is selling you. We should try to avoid these networks. If it can be digitised it is worthless.

 BIG DATA
THE NEW OIL, counting what counts- Funded by NESTA
"Everything that can be counted does not necessarily counted everything that counts cannot necessarily be counted."
Albert Einstein
Sometimes it's not easy to measure things. But first: Data is going from closed and controlled towards open and complex. We can claim our data at any time but when you get that data you need to think about

1. Volume
2. Variety (comparing patterns)
3. Velocity ( the speed you get the data, the agility)

So this means you need to have a pattern of usage.

BIG DATA is the glue that holds these trends together is a present context. It tells us about the future and where we are going, It offers 3 possibilities :

• We can analyse the macro and the granular vast things and very small things. We can see what 1 individual and what 10,000 are doing, and you can see if the 1 individual is representative. 
• We can 'curate' and measure
• Move from causality to patterns

Data is not: 

1. Replacing experience (skills)
2. It is not objective
3. Technology driven
4. Uncreative - When you get the data you need to be making info. graphics.

Social Capital and measurement, Social or cultural capital is the power you have that is not economic. The trick is to have both.