One of the speakers present was a head in RTE. She spoke of how digital has transformed over the years. In the 90's digital was more direct, 2000's it was for search, 2005 social and today digital is used to distribute digital media. In Ireland 46% of population are on Facebook. She spoke of the 3 W's of the internet, what we want, when we want it and where we want it and what matters is the consumers.
It is observed that the average person is on the internet at least 6 hours daily. Up to 40% of adults are dependent Online in Ireland and this figure doubles for the age group of 16-24 year olds. Most people these days are living online and embracing new technologies. However, we need to know how,where and when to consume it. Technology designs are changing constantly due to the continuous feedback.
RTE's digital designs are used to help audiences, changing marketing. 60% of the Irish population have a mobile phone and that 70% watch tv and other stuff through mobiles.
Does the word digital matter anymore?
As one of the speakers in London mentioned, T.v. hasn't changed much, it's still images on glass but the size of the tv's, the resolution etc. have evolved. We all have 2 spaces, our private world and the physical world and if you're always online, the private world, the voice in your head start to become real and are portrayed online.
Media organisations face the challenge of the nature of services, which is affected by the whole load of technology. Every media organisation has a different experience.There is yet another 5 billion people to get online. However its scary to think that if you type 10 numbers into your phone you can contact and talk to over half the world. At the minute, we are just scratching the surface of what is possible with technology.
When is technology useful and when can it get in the way? Technology is still changing and merging into life. Many find the word Digital irritating and that it is a word of the past back when technology was just starting.
Privacy
With how advanced technology and the internet is these days is there such a thing as privacy? The answer is definitely no. However there is evidence that people growing up with technology all have high privacy, probably because they are aware of the risks and what could happen.
It may be worrying about communication with content. Technology may evolve in an unpredictable way, having a biological effect on us, leaving many addicted. RTE's app is more about content, whereas other organisations are all about science,collating data etc. which makes it challenging for RTE. RTE wan to be about the audience and broadening content.
Everything we do is monitored, the space in our heads is the only place that is private and that you know. Technology is addicting but some people cant or don't want to engage with it.It's very accessible to anyone who wants it. Even those who don't want to be part of technology and don't use the web, they are still part of the Network society. With Digital, every thing is always a marketed space. Internet on the other hand is a private service and it is hard to carve out a private network to the audience. IP distribution is a challenge though. The BBC are engaging with a device of network and a device with market of digital.
All networks are for different uses. Instagram is more for a socialising aspect, you wouldn't see news updates or any serious matters like war on instagram because it wouldn't be appropriate to "heart/like" an image like this. Whereas Twitter is more for free speech and discussion and BBC/RTE shape to suit society. There is a fear that Facebook want to be a provider. Facebook's news selection reflects the type of content I'm involved with and is not air balanced. This is what the role of the public media organisation, to post everything.
Is Technology going to make the world a positive or negative place in the future?
It just depends on how us as a population react and deal with it. Technology enables us, facilitates us but to what end? How we handle technology is the main thing, How we volunteer data and type of content we engage in. We are going to have to work harder than we did in the past.
The only thing we can do is think in the future and not in the now. As Albert Einstein quoted
Media organisations face the challenge of the nature of services, which is affected by the whole load of technology. Every media organisation has a different experience.There is yet another 5 billion people to get online. However its scary to think that if you type 10 numbers into your phone you can contact and talk to over half the world. At the minute, we are just scratching the surface of what is possible with technology.
When is technology useful and when can it get in the way? Technology is still changing and merging into life. Many find the word Digital irritating and that it is a word of the past back when technology was just starting.
Privacy
With how advanced technology and the internet is these days is there such a thing as privacy? The answer is definitely no. However there is evidence that people growing up with technology all have high privacy, probably because they are aware of the risks and what could happen.
It may be worrying about communication with content. Technology may evolve in an unpredictable way, having a biological effect on us, leaving many addicted. RTE's app is more about content, whereas other organisations are all about science,collating data etc. which makes it challenging for RTE. RTE wan to be about the audience and broadening content.
Everything we do is monitored, the space in our heads is the only place that is private and that you know. Technology is addicting but some people cant or don't want to engage with it.It's very accessible to anyone who wants it. Even those who don't want to be part of technology and don't use the web, they are still part of the Network society. With Digital, every thing is always a marketed space. Internet on the other hand is a private service and it is hard to carve out a private network to the audience. IP distribution is a challenge though. The BBC are engaging with a device of network and a device with market of digital.
All networks are for different uses. Instagram is more for a socialising aspect, you wouldn't see news updates or any serious matters like war on instagram because it wouldn't be appropriate to "heart/like" an image like this. Whereas Twitter is more for free speech and discussion and BBC/RTE shape to suit society. There is a fear that Facebook want to be a provider. Facebook's news selection reflects the type of content I'm involved with and is not air balanced. This is what the role of the public media organisation, to post everything.
Is Technology going to make the world a positive or negative place in the future?
It just depends on how us as a population react and deal with it. Technology enables us, facilitates us but to what end? How we handle technology is the main thing, How we volunteer data and type of content we engage in. We are going to have to work harder than we did in the past.
The only thing we can do is think in the future and not in the now. As Albert Einstein quoted
No comments:
Post a Comment