It's evident that his speech starts with personal data , his own family and then applies it to the public and the nation, he again goes back to personal, giving us an emotional bond to the story. None of the data was complicated, it was just all information found on social media.
How do we apply big data in our lives?
Social media is one way, we do this ourselves by joining global space such a Facebook and compromising our privacy. The question is though, what is privacy?
Every year since 2007 Pew institute do surveys around the new use of technology. Research found that in the USA 42% of 14-17 year olds didn't know you could make a phone call on a mobile phone because they only used texts or messaging on the internet.
Pew institute surveyed 13-18 year olds and asked "What do they want to do when they grow up?"
- Over 60% answered "rich and famous"
- 52% of them think that they can fulfil this by being on a reality TV show.
The internet of things(IOT)
We have gone from internet in just computers to internet being tagged in objects, the world is now a connected place. However, Is it OK not to be connected? As much as some people don't want to be connected they are anyway. They can't be disconnected in today's society as the whole world's entirely connected. This lifts the notion of the internet being something we can visit but an internet about real things tagged to the internet.
We are living in an entirely connected environment. This is a list of things connected in homes today :
- Smart appliances
- smart media
- Air con.
- Surround sound systems
- Central Heating
- Safeguard
- Lights and curtains
- Telephones
Data all runs on a cloud system, basically data farms. Even though people fear how dangerous and unsafe this sounds, the cloud is the best form of encryption. Without the cloud the internet of things won't work. It's also possible for anyone to get their own personal cloud space, a 2nd level encryption.
How might it play out on our lives? Google glass for example, an amazing invention that I would love to get has affect on our everyday lives. For example, these glasses may disconnect us from the public however it connects us to our own friendship circle on the internet. It's really interesting as it enables you to be in 2 places at the one time, your own virtual space.
Wearables
Fitness- fit-bit bracelet, you record your body measurements etc. and the bracelet measures your calorie intake, steps taken in a day, heart rate, sleeping pattern and further.
Clothing- for example the apple watch, connecting us to the world.
Embedded Tech. - This is basically embedded media. Stelarc is the best example, he is an Australian Performance artist. He created a 3rd arm and connected it to his nervous system enabling it to work, e also got an ear attached to his arm very strangely.His work is an example of Avont Garde and will be mainstream in the future.
We need to think in the future, as Einstein quoted
"We won't solve the problems we have with the same ideas that created the problem."